Resume Link
About Me Link
LinkedIn Link
  • PCWALRUS

  • BRANDING/MARKETING

  • CAMPAIGN

OBJECTIVE

Develop a brand and marketing campaign for my computer-genius-kid-brother's start-up computer service company.

IMPLEMENTATION

I created a logo, website, business cards, flyers, stickers, and a promotional motion graphic to help market his business.

RESPONSIVE WEBSITE

Website Home Section—pcwalrus
Website Services Section—pcwalrus
Website About Section—pcwalrus
Website Contact Section—pcwalrus

SOCIAL MEDIA PAGES

Facebook Page—pcwalrus
Twitter Page—pcwalrus

STATIONERY

Business Card Front—pcwalrus
Business cards Back—pcwalrus

ADVERTISING

Flyer—pcwalrus
Stickers—pcwalrus
Stickers—pcwalrus

MOTION PIECE

THE PROCESS

ABOUT

HISTORY

pcwalrus was founded in indianapolis, indiana in 2013 by caelum wallace—a, then, 15 year-old, self-taught, computer genius. he is now based in san louis obispo, california, and offers his services locally.

EXPERIENCE

Since the age of 10, caelum has been diagnosing, repairing, upgrading, and building computers, and now offers his services to those in need, for a small fee.

ARCHETYPAL USERS

Elderly Women
  • Gender: Female
  • Age Range: 60 to 90
  • Common Needs:
  • • Remove virus from computer
  • • Fix computer
Teenage Boys
  • Gender: Male
  • Age Range: 10 to 18
  • Common Needs:
  • • Build gaming computer
  • • Upgrade computer
  • • Remove virus from computer

SWOT ANALYSIS

STRENGTHS
  • • Affordable
  • • Professional
  • • Friendly
  • • Self-taught
  • • Boy-genius
  • • Guaranteed or free
WEAKNESSES
  • • Low experience
  • • Uncertified
OPPORTUNITIES
  • • Pro bono work to build experience, credibility, and word-of-mouth promoters
  • • Join computer clubs at school to learn more about computers and grow network
  • • Advertise through social media and guerilla marketing
THREATS
  • • Peers, with similar know-how, could offer the same services at cheaper prices

WORDLIST

  • fun
  • youngthful
  • flat art
  • paralax
  • services
  • build
  • repair
  • diagnose
  • upgrade
  • gamers
  • affordable
  • grandmas
  • local
  • credible
  • techy
  • start-up
  • friendly
  • competent
  • knowledgable
  • experienced
  • professional
  • guaranteed
  • trustworthy
  • simple
  • fast
  • easy
  • accessible
  • delightful
  • clean
  • colorful
  • savvy
  • honest
  • efficient
  • pleasant
  • current
  • relevant
  • self-taught
  • computer-enthusiast
  • elders
  • peers
  • teenagers
  • hard-working
  • smart
  • wise-beyond-his-years
  • socal-based
  • boy-genius

INSPIRATION BOARD

Inspiration Board—pcwalrus

WIREFRAMES

Inspiration Board—pcwalrus

COLOR PALETTE

  • CMYK: (74,23,2,0)
  • HEX: #1F9DD3
  • CMYK: (81,32,18,16)
  • HEX: #1A7A9B
  • CMYK: (94,64,48,37)
  • HEX: #0D4253
  • CMYK: (1,28,99,0)
  • HEX: #FDBC11
  • CMYK: (10,38,100,0)
  • HEX: #E4A424
  • CMYK: (27,33,19,0)
  • HEX: #BAA7B4
  • CMYK: (0,0,0,0)
  • HEX: #FFFFFF
  • CMYK: (30,23,22,0)
  • HEX: #B5B7B9
  • CMYK: (65,63,58,47)
  • HEX: #443E40

TYPE PALETTE

Logo Sketches—pcwalrus

ICONOGRAPHY

Iconography—pcwalrus

LOGO SKETCHES

Logo Sketches—pcwalrus

ICON SKETCHES

Icon Sketches—pcwalrus

MOTION SKETCHES

Motion Sketches—pcwalrus

BUSINESS CARD ITERATIONS

Business Card Iterations—pcwalrus

FLYER ITERATIONS

Flyer Iterations—pcwalrus