Mint Mobile
Pre-paid, online-only, bulk wireless phone plans at rock-bottom prices. Mint mobile was a fun place to work and I had the privilege of recreating the Mint Fox in many fun situations for a number of marketing materials, as seen below.
SUPER BOWL 53 CAMPAIGN
Challenge
Concept and execute a hero image for Mint's marketing campaign that complements their SuperBowl 53 television commercial, "Chunky-Style Milk".
Concept and execute a hero image for Mint's marketing campaign that complements their SuperBowl 53 television commercial, "Chunky-Style Milk".
Solution
Depict chunky-style milk being poured on the Mint Fox à la The Gatorade Shower.
Depict chunky-style milk being poured on the Mint Fox à la The Gatorade Shower.
Contribution
I conceived of and illustrated the hero image as well as supplemental illustrations.
I conceived of and illustrated the hero image as well as supplemental illustrations.
HOMEPAGE
APP STICKERS
t-shirts
WINTER HOLIDAY CAMPAIGN
Challenge
Concept and execute imagery for Mint Mobile's winter marketing campaign.
Concept and execute imagery for Mint Mobile's winter marketing campaign.
Solution
Depict Mint Fox engaging in various winter activities.
Depict Mint Fox engaging in various winter activities.
Contribution
Illustrated Mint Fox, composited the scenes, and laid out the designs.
Illustrated Mint Fox, composited the scenes, and laid out the designs.
HOME PAGE HERO
SOCIAL CAROUSEL | WINTER GAMES
SOCIAL CAROUSEL | DANCE MACHINE
HALLOWEEN SOCIAL CAMPAIGN
Challenge
Concept and execute imagery for Mint Mobile's Halloween social campaign.
Concept and execute imagery for Mint Mobile's Halloween social campaign.
Solution
Depict Mint Fox as characters from various iconic horror-themed movies.
Depict Mint Fox as characters from various iconic horror-themed movies.
Contribution
Illustrated the characters and composited the scenes.
Illustrated the characters and composited the scenes.
SOCIAL POSTS | NAME THAT MOVIE
foxbusters
Father's Day SOCIAL CAMPAIGN
Challenge
Concept and execute imagery for Mint Mobile's Father's Day social campaign.
Concept and execute imagery for Mint Mobile's Father's Day social campaign.
Solution
Depict Mint Fox as a child engaging in special moments with his dad.
Depict Mint Fox as a child engaging in special moments with his dad.
Contribution
Conceived and illustrated the characters and scenes, and, animated the short video.
Conceived and illustrated the characters and scenes, and, animated the short video.
CONTEST ANNOUNCEMENT POST
nostalgic photos of fox as a pup with his pappy
Father's Day animated montage
(sound on)
SOCIAL POSTS WITH USER GENERATED CONTENT
WINNER ANNOUNCEMENT POST
Mint Fox and his pappy laughing it up over user submitted "that's not right" dad stories
Emails
Challenge
Concept and execute imagery for Mint Mobile's email campaign.
Concept and execute imagery for Mint Mobile's email campaign.
Solution
Work with writers to conceive supporting imagery, and create illustrations.
Work with writers to conceive supporting imagery, and create illustrations.
Contribution
Co-conceived ideas, illustrated Mint Fox, and composited backgrounds.
Co-conceived ideas, illustrated Mint Fox, and composited backgrounds.
ANIMATED SOCIAL POSTS
Challenge
Create animated social posts for Mint's ongoing social campaign.
Create animated social posts for Mint's ongoing social campaign.
Solution
Animate Mint Fox in various scenes while showcasing brand features via motion graphics.
Animate Mint Fox in various scenes while showcasing brand features via motion graphics.
Contribution
Animated characters and scenes, and created motion graphics for brand features.
Animated characters and scenes, and created motion graphics for brand features.
DJ FOX
SURFER FOX
ST. PATTY FOX
SIM cards
Challenge
Create delightful illustrations for use on SIM cards.
Create delightful illustrations for use on SIM cards.
Solution
Depict Mint Fox as a child engaging in special moments with his dad.
Depict Mint Fox as a child engaging in special moments with his dad.
Contribution
Concept, character illustration, background-compositing, and layout.
Concept, character illustration, background-compositing, and layout.
March madness themed SIM card
A fun "evergreen" illustration for any day of the year
Summer fun themed SIM card
We liked to change up the SIM card art frequently
BUSINESS CARDS
Challenge
Illustrate personalized business cards for C-level officers.
Illustrate personalized business cards for C-level officers.
Solution
Depict Mint Fox doing activities that represent each C-level officer.
Depict Mint Fox doing activities that represent each C-level officer.
Contribution
Illustrated Mint Fox and composited scenes.
Illustrated Mint Fox and composited scenes.
Custom art for Rizwan Kassim, the CSO
Custom art for Rizwan Kassim, the CSO
Personalized business card art for the CEO, David Glickman
Personalized business card art for the CEO, David Glickman
OFFICE POSTERS
Challenge
Illustrate posters of the Mint Fox to be hung around the office.
Illustrate posters of the Mint Fox to be hung around the office.
Solution
Depicted Mint Fox around the office doing foxy things, along with a video game nod to Rampage for their video game room.
Depicted Mint Fox around the office doing foxy things, along with a video game nod to Rampage for their video game room.
Contribution
Illustrated Mint Fox and composited scenes.
Illustrated Mint Fox and composited scenes.
