QUICKSTART GUIDE
Challenge
Redesign the Quickstart Guide to make it easier to use and look more cohesive.
Redesign the Quickstart Guide to make it easier to use and look more cohesive.
Solution
Unify the illustration style. Re-layout the text for better readability, and simplify the language.
Unify the illustration style. Re-layout the text for better readability, and simplify the language.
Contribution
Re-illustrated all drawings, recreated the layouts, and finessed the copy for easier comprehension.
Re-illustrated all drawings, recreated the layouts, and finessed the copy for easier comprehension.
Software Used
Adobe Illustrator | Adobe InDesign
Adobe Illustrator | Adobe InDesign
Comparison of original illustrations (left) and my illustrations (right)
Original mixed line-weight, multi-angled illustrations.
My stylistically cohesive Illustrations.
All updated spreads (click an image to enlarge it)
PACKAGE DESIGN CONCEPT ART
Challenge
Develop concept art for high-end television packaging targeted toward wealthy men.
Develop concept art for high-end television packaging targeted toward wealthy men.
Solution
Create a sleek, masculine, Apple-esque package that highlights the TV model name. And, create a matching package for the remote control.
Create a sleek, masculine, Apple-esque package that highlights the TV model name. And, create a matching package for the remote control.
Contribution
Designed and created concept art for TV and remote control packaging, and, redesigned the remote control to fit the look and feel.
Designed and created concept art for TV and remote control packaging, and, redesigned the remote control to fit the look and feel.
Software
Photoshop | Illustrator
Photoshop | Illustrator
CES DIGITAL BANNER ADS
Challenge
The original ad was designed by a third party but was low-res and poor quality.
The original ad was designed by a third party but was low-res and poor quality.
Solution
Recreate the ad using hi-res imagery.
Recreate the ad using hi-res imagery.
Contribution
I composited hi-res imagery of both stock images and client key art and text layout.
I composited hi-res imagery of both stock images and client key art and text layout.
Software
Photoshop
Photoshop
TIMBERWOLVES BANNER ADS
Challenge
Create an ad, in multiple dimensions, that raises awareness of TCL's sponsorship of the Minnesota Timberwolves basketball team.
Create an ad, in multiple dimensions, that raises awareness of TCL's sponsorship of the Minnesota Timberwolves basketball team.
Solution
Show the partnership logo lockup and include the text "Official TV of the Timberwolves," use Timberwolves branding, and include a TCL TV.
Show the partnership logo lockup and include the text "Official TV of the Timberwolves," use Timberwolves branding, and include a TCL TV.
Contribution
I designed the ad and laid out all the elements in every size variation. I designed the logo lockup, applied branding colors in harmonious proportions, and photoshopped the basketball screen on the TV.
I designed the ad and laid out all the elements in every size variation. I designed the logo lockup, applied branding colors in harmonious proportions, and photoshopped the basketball screen on the TV.
Software
Photoshop | Illustrator
Photoshop | Illustrator
